Emerging Designers To Watch

Now playing: “The Space Tapes” by Shura


Nothing gets me excited like discovering and learning about new, emerging designers. There’s so much under-the-radar talent out there that deserves a lot more attention, so I thought I’d share some of my favourite brands on The Clothing Lounge and make an edit of some of their best pieces.



I’ve been loving Korean brands like ADER Error and Low Classic for a while now, and KIMMY J doesn’t disappoint. Mixing the sensibility of classic items with tough edginess, Kimmy J makes pieces that simply say “I’m brilliantly wearable, modern casual”.


I’m majorly lusting after this midi skirt; it’s super versatile – keep it tough in head-to-toe black and throw on your go-to leather jacket, or juxtapose with a sweet, floral blouse. Shoes-wise, I’d personally chuck on some black sporty trainers (as you may or may not know, I practically live in my Lacoste’s / New Balance’s), or team it with some clean, minimal heeled sandals for a workwear look.

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I’m totally unapologetic about including another Korean brand in this edit. J CHUNG manages to combine a glorious symphony of soft femininity, elegance and sports luxe. I’d be happy to make their collection my capsule wardrobe, please & thank you.


I had a really hard time picking just one of J Chung’s must-have pieces, so I’m going to go ahead and offer a small selection of my favourites. I love the finishing detail of the black ribbon across the front of this classic white shirt, as you can create a really pretty ruffled, peplum effect. It’d look awesome with some beige culottes and chunky earrings! I also love this gorgeous rust-hued maxi slip dress; it looks super silky, and really shows off J Chung’s eye for the perfect fit, as 1) it’s one-size-fits-all! 2) it’s a relaxed, but not quite boxy fit. This would look great either worn alone or layered over a long-sleeved roll neck.

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Hungarian brand ÁERON has centred its latest collection around soft, muted tones of blush, taupe, and camel, which perfectly compliments its soft, understated and everyday design aesthetic.


I can just picture how I’d style this soft blush ÁERON blazer – with matching cigarette trousers and kick-arse silver metallic trainers to totally throw everyone off at the last minute: at first glance, your look says “soft minimal”, but – oh snap! And then there’s this gorgeous suede-like bralet top, which would be a great piece for hot summer days. Alternatively, layer it under or over a sheer white blouse or over a plain white tee. Yes, as you can tell, I’m into layering. ÁERON even have a suedette skirt in the same shade you can co-ord with!

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Ukranian brand DOMANOFF‘s main discipline is cutting edge shape and structure, basing their collections on cool-neutral tones.


Now, I know summer is coming but it’s never the wrong time to look for key seasonal pieces, such as this felted wool wrap coat. For me, grey is an all-rounder shade that that really works with everything – it’s not too harsh a tone, so you can be sure it won’t clash with anything. This would be the perfect wrap-up piece for winter.

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Have you discovered any emerging designers recently? I’d love to know!

The Style Banks x


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